Entrepreneurs & producers come to us for smart decision-making about the packaging, distribution, and promotion of their products. The pillars of our success are our industry relationships, our sales network, and the marketing visionaries who create customized business strategies for brands who are poised for growth.

New Value

What we bring

Although creating new value is most challenging, we help to create new value by effectively breaking into whole new channels and sectors.

More Value

What we deliver

We believe making adjustments that lower the investment will shift the value perception in the buyer’s favour resulting in the delivery of more value.

Better Value

What you get

We create better value with impact by increasing quality through the delivery of a more powerful punch behind the value you currently have.

Strong Networks With Major Canadian Retailers

Our product portfolio includes Canada’s top brands in health, beauty, drug, food, and environmental appliances. Enduring relationships in these industries and with Canada’s top retailers form the foundation of our success, and we leverage our position in the marketplace to grow the brands who partner with us.


  • Brunet
  • Familiprix
  • Guardian
  • Heart Pharmacy
  • IDA
  • Jean Coutu
  • London Drugs
  • Overwaitea
  • Peoples Drug Mart
  • Pharmachoice
  • Pharmasave
  • Proxim
  • Roulstons
  • Shoppers Drug Mart
  • Super Thrifty
  • Uniprix
  • Value Drug Mart


  • Amazon
  • Best Buy
  • Canadian Tire
  • Costco
  • Home Depot
  • Hudson Bay Company
  • Lowes
  • Sears
  • Staples
  • The Shopping Channel
  • The Source
  • Walmart
  • Well.ca

We Build Outstanding Relations

As a client of Innovative Brands, you’ll benefit from long-standing relationships with over 1000 independent pharmacies and partners. We’re built on the principles that our people are our strongest resource, and we’re proud of our outstanding sales team, a network that’s 35 strong.

Covering all of Canada from coast to coast, they reach out to retailers big and small, from the tiniest hardware store to the mass merchandisers and department stores. And, with strong ties in the e-commerce market, they’ll make sure your brand is well-represented online, too.

With Innovative Brands, your product receives expert, dedicated, handling with the careful attention that’s required to launch your brand and promote high-volume sales growth throughout Canada and online. Contact us to see how we can make growth happen for your brand.